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hearts

10 Aug ‘People don’t buy what you do, they buy why you do it’

Posted at 16:32h in Uncategorized by Mitch Daugherty
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I recently watched this TED talk by Simon Sinek again. His talk focuses on how leaders and brands inspire people through the construct of building out three circles that from center to outer go - Why, How, What. The construct, however,  that many brands follow is one...

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ddg2

10 Aug The Story They Tell: A conversation with Mark Stocker, Manager at Taipei based DDG

Posted at 16:31h in Uncategorized by Mitch Daugherty
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What was the genesis for starting DDG —  what opportunity did you see in the Taiwan/Asian market around branding and strategy when you first launched the firm? I worked for a local Taiwanese company selling electronic products to international customers from around the world. As part...

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droplet

09 Aug The Power of Storytelling

Posted at 15:12h in Uncategorized by Mitch Daugherty
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Most of us have been told stories our whole life, from the ‘big fish’ stories an uncle tells to the story of a place far, far away. But seldom do we sit back and talk about the impact of stories. Why? The primary reason is time....

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road-fashion-vintage-bag

08 Aug Papa’s got a brand new bag

Posted at 15:09h in Uncategorized by Mitch Daugherty
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So here we are, year 15+ of Morange Design, and what better way to celebrate a random anniversary than with the launch of a new website. Am I right? Well, there is a bit more to it. In fact, we are eating a bit of humble...

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  • ‘People don’t buy what you do, they buy why you do it’
  • The Story They Tell: A conversation with Mark Stocker, Manager at Taipei based DDG
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